Temecula, CA, (June 24, 2008) – Big Fogg, the nation’s leading supplier of premier misting systems for the NFL, MLB, PGA Tour and NASCAR, announced today that it has retained DRIVEN Media Communications to support its communications efforts in 2008. The news comes right on the heels of DRIVEN announcing the development of its all-new consumer practice.

“Big Fogg is at the top of their game. Their premium misting products can be seen on the sidelines of NFL football games, NASCAR pits, PGA golf venues and much more,” said Michael Caudill, president and CEO of DRIVEN Media Communications. “DRIVEN is excited to help take that success to the next level.”

If you’ve ever seen NFL players huddled around a giant fan emitting an icy cloud, you’ve seen Big Fogg’s misting systems in action. Based in Temecula, California, Big Fogg has been a leader in the misting system industry since 1993. Its cooling technologies have been utilized in four consecutive Super Bowls, 11 Pro Bowls and hundreds of NFL games since 2002. Big Fogg’s systems have also been on the sidelines at NCAA bowl games, in the dugouts at the 2005 and 2006 MLB All-Star Games, and have kept fans and competitors cool at the 2007 PGA Player’s Championship and 2006 and 2007 Daytona 500 races.

Big Fogg offers a wide range of misting products to satisfy the requirements of any client, from high pressure commercial applications to low pressure residential systems that can operate on ordinary household water pressure.

DRIVEN Media will assist Big Fogg by providing media relations services, strategic counsel and support in branding and positioning.

About Big Fogg, Inc.

Big Fogg is one of the nation’s leading suppliers of premier misting systems and cooling technologies for commercial and residential based installations. With more than 15 years of industry experience, Big Fogg incorporated in 2000 and based its headquarters in sunny Temecula, California. Big Fogg’s misting systems offer three levels of evaporative cooling: high pressure, mid pressure and low pressure misting. These misting systems can be found cooling customers at retail locations, restaurants, resorts, large outdoor festivals, residential homes and major sporting events including NFL Super Bowls and Pro Bowls, NCAA Rose Bowl and Orange Bowl, MLB All-Stars, Olympics, World Cup, NASCAR and PGA Tournaments. For more information on Big Fogg and their misting technology please visit www.BigFogg.com.