Temecula, CA, (June 2008) - Distinctive Driving Tours, the leading provider of exclusive driving tours in the U.S., announced today that it has hired DRIVEN Media Communications to aid in its public relations efforts in 2008. DRIVEN will utilize its experience in automotive public relations to help increase awareness of the unique experience offered by Distinctive Driving Tours.

“Distinctive Driving Tours offers an amazing service. DRIVEN is excited about the opportunity to help them grow and connect with automotive enthusiasts,” said Michael Caudill, president and CEO of DRIVEN Media Communications.

Distinctive Driving Tours, based in Scottsdale, Arizona, provides its customers with the motoring experience of a lifetime by combining exhilarating roads with breathtaking scenery, four- and five-star resort accommodations and exceptional gourmet restaurants. Guests have the option of bringing their own car or renting a high-end exotic or luxury vehicle from Distinctive Driving Tours. While on the tour, customers will experience the convenience of pre-booked accommodations and pre-determined routes and the safety of a dedicated support vehicle. Several tour options are available including celebrity tours hosted by current and former race drivers and customized tours from almost anywhere in the United States, Canada, Mexico or Europe.

DRIVEN Media looks forward to helping Distinctive Driving Tours develop this unique experience through media outreach, strategic counseling, branding and positioning.